Known for putting out some pretty eccentric music videos like their headless clip for “Kangaroo Pocket” and their mime-friendly shoot for “Sick Jackets,” West Virginia’s kooky four-piece Rozwell Kid may have just outdone themselves with their latest video for “Magic Eye.”
Directed by Sam Gursky, the short but sweet two-minute video follows a couple of eyeballs around as they blindly search for their glasses. For those curious about the eyedea (Ha! Get it? Eye-dea?) behind the video, vocalist/guitarist Jordan Hudkins says it came from a couple different places.
“Sam Gursky and I brainstormed over the phone resulting in the basic storyline for the video,” explains Hudkins. “I was worried the giant eyeballs would be too literal for the song title, but I couldn’t shake the image out of my head. Once we crafted a purpose for the characters, and the narrative became more about a quest than just someone in an eyeball mask walking around, I was very excited about the idea. Sam and I shared references such as The Shining and Green Day’s “Basket Case” video trying to marry the two aesthetics into something different. Sam crushed it!”
To watch new, eye-popping video (sorry, last one), be sure to look below. Afterwards, make sure to not only pick up the band’s latest Good Graphics EP but also grab a pair of tickets to see Rozwell Kid live alongside PUP here.
[via The Line Of Best Fit]