To help celebrate the release of their fifth studio album Human Target, deathcore outfit Thy Art Is Murder are taking aim at the lasting effects of social media via their brand new music video for “New Gods.”
Explaining the concept behind their out-of-the-box visual, guitarist Andy Marsh says, “‘New Gods‘ is interwoven in theme with the song ‘Chemical Christ’ discussing the idea of mental health and modern inventions’ intervention with a natural state of consciousness. The idea that social media is one of the major driving forces of increasing levels of depression in the western world was fascinating to us and we thought what better way to use the platform ironically to discuss these ideas than by using an aspect ratio designed specifically for it.”
Marsh added, “We hope you watch the clip and then put your phone down, life is better through the eye of the beholder than the lens of an algorithm.”
To check out the new eye-opening clip from Thy Art Is Murder, be sure to look below. Afterward, make sure to grab a copy of Human Target here.