It shouldn’t come as a shock but living the LA lifestyle isn’t all it’s cracked up to be. While all the glamor and fame sounds nice in theory, the corresponding judgment and never-ending pressure to fit in can be a little overwhelming.
Feeling this non-stop demand to fit the Los Angeles mold while living in the City of Angeles, I Don’t Know How But They Found Me frontman Dallon Weeks felt it was a must to put all his negative LA experiences into a song.
Detailing iDKHOW’s song “Social Climb” taken from the duo’s debut EP 1981 Extended Play, Weeks says, “‘Social Climb’ is about my experiences living in L.A. for almost a decade, orbiting this world of celebrity and money. The parties that must be attended, the behaviors that must be adopted and just not feeling part of that sphere. It’s what it feels like to be alone in a crowded room.”
Bringing the song to life the only way iDKHOW knows how, Weekes and drummer Ryan Seaman participated in a cooky new music video centered around “Thought Reform.”
Explaining this concept, the band described their new video as, “‘Thought Reform’ was a series of corporate propaganda films produced and distributed by Telex International before their sudden dissolution in the late 1970s. This is believed to be the only remaining copy in the series. The rest having been lost to time.”
To check out iDKHOW’s wild and almost cult-like video for “Social Climb” be sure to look below. Afterward, for more from the band, head here.