Hot on the heels of releasing their new avant-garde-inspired LP The Act, longtime metalcore act The Devil Wears Prada has just released a brand new music video for their track “Chemical.”
Talking about the emotional new clip, frontman Mike Hranica said, "I’m not one to get particularly excited about music videos these days but I think that the technology [director] Kevin Johnson and the crew were able to employ for ‘Chemical’ makes it something special.“
As for what the song represents lyrically, keyboardist and “Chemical” co-writer Jonathan Gering commented, ”'Chemical’ is about coming to terms with the idea that all of our feelings — good and bad — are just chemical reactions in our brains. It is both a bleak and hopeful way to view the world, but at times, it can help us to move forward.“
To check out the poignant new video from The Devil Wears Prada, be sure to look below. Afterward, make sure to grab tickets to see the band out on tour with Norma Jean and Gideon here.