Continuing to churn out buzz for their upcoming album Smother – which is set to hit stores July 8 via Deathwish Inc. – emerging hardcore-meets-emo outfit Frameworks have just dropped their emotional new music video for their single “Purge.”
Directed by the always great Max Moore, “Purge” tells the story of a young boy struggling to fit in and receive any form of recognition from his family. As for the song itself, the lyrics follow a very similar theme according to frontman Luke Pate.
“‘Purge’ was written about family members who weren’t around when they should have been,” he says. “And now that I or the band have something they consider deemable of boasting, credit is taken where credit will never be due.”
To check out the new video, be sure to look below. Afterwards, pre-orders for Smother can be found here.