Gearing up for their massive fall tour with We Came As Romans, The Word Alive and Escape The Fate, metalcore rising stars I Prevail have just released a powerful new music video for the title track off their debut album Lifelines.
“We set out to create something that embodied what ‘Lifelines’ as a song and as an album really meant to us,” says co-vocalist Brian Burkheiser. “[The idea] centers around the harsh reality that life doesn’t care about what you have planned. The biggest moments, whether ones of amazing opportunity or painful loss, are coming no matter what. How you choose to respond makes you who you are.”
Burkheiser continued to touch on the new boxing-themed visual for “Lifelines” saying, “Coach Khali and his team are straight up HEROES changing the lives of young people in Detroit, a place where it is greatly needed. They bring kids in from the public school system and provide a safe environment with a focus on education first, using the self-discipline of reading books together with the camaraderie that a sport like boxing [can bring]. They build bodies and minds with an eye to the making of future leaders. There is no such thing as a ‘bad kid’ to this organization. To see the positive impact this is having first hand was truly inspiring and something we couldn’t be happier to support. They are truly making positive lifelines and we are honored to have worked with them in their home base.”
To check out the new video to get you pumped for I Prevail’s Rage On The Stage fall tour, be sure to look below. Afterwards, if you’ve yet to pick up tickets, head here.